one afternoon.a month of matcha.
One half day sprint at the bar: nineteen finished pieces. nine reels, one story, nine full res stills. renamed, logged, and delivered with a manifest. The shoot day, itemized below.
see the work →made for phin smith.
the cream top matcha build
Full recipe build shot as a single vertical reel. squeeze pour, matcha drizzle, finished cup with the Phin Smith mark.
the drizzle, up close
Tactile macro coverage of the matcha hitting cream. the texture shot that stops a scroll.
the strawberry matcha build
Layered strawberry matcha build from empty cup to hand tap finish. Shot for the seasonal menu push.
iced pour, golden hour
Espresso over ice at the outdoor bar. pitcher pour, spiral whisk, green bloom. The craft piece of the set.
the bloom
Overhead of the matcha blooming through foam. minimal caption territory. Proof of craft, no words needed.
the branded finish
Every piece closes on the cup and the mark. Consistent end frames so the feed reads as one brand, not one off posts.
the cup stack
Three branded cups stacked on a stool in the alley. the concept piece that gives the feed its odd, collectible energy.
the daily pour
A story format cut for the everyday cadence. the piece that keeps the brand present between reels.
the swirl
Nine full resolution stills shipped alongside the reels. covers, menu boards, and the strawberry swirl that became the brand’s signature texture.
the sprint, documented.
One afternoon on location. Hooks and shot list written before we arrived. Every drink built on camera in natural light. no studio, no staging beyond the bar itself.
The numbers section lands here when the 30 day report closes. Until then, the work speaks for itself below. which is the point of a sprint.
nine reels. one story. nine stills.
one afternoon.
From the hero edit to the concept cup stack. cut, captioned, cover framed, ready to post.
The everyday cadence piece. keeps the brand present between reels.
Covers, menu boards, and the signature swirl. print grade, not just feed grade.
Every file renamed to convention, originals logged in a delivery manifest, duplicates flagged, nothing deleted. The system is the deliverable.
this was a half day sprint. see what’s included → or dm “system”.
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