from three interactionsto 1,078.
one relaunch, thirty days, zero ad spend. interactions moved 359x and reach stayed 92% organic. two weeks in, five offers landed on a single listing. the posting frequency never changed. what changed was the reason to care.
see the work →made for kevin tran.
the state will pay 20%
a number a buyer can act on, stated flat, held for the length of a thumb swipe. no listing, no branding, no ask. the whole job of frame one is to earn frame two.
“let’s tour 10 houses”
a counter position hook. most agents open by offering more. this one opens by refusing. taking a side is what makes a scroll stop.
$150K, and what it is not
not a grant. not a gimmick. the specificity is the point. a real figure with the caveats attached reads as advice, not marketing.
three things before you tour
your actual budget, not zillow’s guess. your monthly payment at that price. cash to close. handed over with nothing asked for, which is what earns the next slide.
one word in the comments
no link in bio, no funnel, no form. one word that starts a conversation in the place the person already is.
the five second version
same hook, cut to five seconds for the feeds that reward brevity. one shoot, two lengths, two placements.
the agent, working
shot the same day as the carousels. a buyer deciding who to trust needs to see the person, not just the pitch.
the property frame
clean architectural exterior, natural light. reusable across every listing instead of tied to one address.
five offers, one listing
two weeks after the relaunch. the closing photo is the only piece on this page nobody planned.
swipe them like the feed.
dream for all · the $150K explainer · swipe →
not zillow · the positioning run · swipe →
the relaunch, documented.
the account was never short on posting. it was short on a reason to care. every piece got rebuilt to open with a number a buyer can act on. down payment assistance, monthly payment, cash to close. never the listing.
the call to action is one word in the comments. no link in bio, no landing page, no form. thirty days later, interactions went from three to 1,078, reach held at 92% organic, and nothing was spent on ads.
“It was never the algorithm.” My content gave people zero reason to care. two weeks after we relaunched, one listing pulled five offers. that came off a reel.
Kevin Tran · Real Estate & Mortgage
three interactions. then 1,078.
same agent.
zero ad spend, 92% organic reach. the frequency never changed. the opening did.
eighteen seconds and five seconds off the same idea. one shoot, two placements.
each set opens on a position, hands over something usable, and closes on one word in the comments.
workspace and property frames shot alongside the carousels. reusable across listings, not tied to one address.
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