from three interactionsto 1,078.
One relaunch, thirty days, zero ad spend. Interactions moved 359x and reach stayed 92% organic. Two weeks in, five offers landed on a single listing. Nothing about the posting frequency changed. what changed was the reason to care.
see the work →made for kevin tran.
the state will pay 20%
A number a buyer can act on, stated flat, held for the length of a thumb swipe. No listing, no branding, no ask. The whole job of frame one is to earn frame two.
“let’s tour 10 houses”
A counter position hook. Most agents open by offering more; this opens by refusing. Taking a side is what makes a scroll stop.
$150K, and what it is not
Not a grant. Not a gimmick. The specificity is the point. a real figure with the caveats attached reads as advice, not marketing.
three things before you tour
Your actual budget, not Zillow’s guess. Your monthly payment at that price. Cash to close. Given away free, which is what earns the next slide.
one word in the comments
No link in bio, no funnel, no form. A single word that starts a conversation in the place the person already is.
the five second version
Same hook, cut to five seconds for the feeds that reward brevity. One shoot, two lengths, two placements.
the agent, working
Shot the same day as the carousels. A buyer deciding who to trust needs to see the person, not only the pitch.
the property frame
Clean architectural exterior, natural light. Reusable across listings instead of tied to one address.
five offers, one listing
Two weeks after the relaunch. The closing photo is the only piece on this page that was not planned.
swipe them like the feed.
dream for all · the $150K explainer · swipe →
not zillow · the positioning run · swipe →
the relaunch, documented.
The account was not short on posting. It was short on a reason to care. Every piece was rebuilt to lead with a number a buyer can act on. down payment assistance, monthly payment, cash to close. instead of a listing.
The call to action is one word in the comments. No link in bio, no landing page, no form. Thirty days later: interactions from three to 1,078, reach 92% organic, zero spent on ads.
“It was never the algorithm.” My content gave people zero reason to care. Two weeks after relaunch: five offers on one listing. projected $70K in commissions, from a reel.
Kevin Tran · Real Estate & Mortgage
three interactions. then 1,078.
same agent.
Zero ad spend, 92% organic reach. The frequency did not change. the opening did.
Eighteen seconds and five seconds off the same idea. One shoot, two placements.
Each set opens on a position, hands over something usable, and closes on a single word in the comments.
Workspace and property frames shot alongside the carousels. Reusable across listings, not tied to one address.
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